Fast Fashion- True Cost

Having watched True Cost (Andrew Morgan, 2015) the audience is presented with the consequences of the fast fashion lifestyle that I have grown up in as a child of the 1990's. This movie is shocking and confronting, they do not hesitate to expose the living conditions, cultural and chemical exploitations that effect many many lives. 

However, there seems to be a disconnect between what westerners think of fast fashion and what is really the bulk of the definition.

Google search of fast fashion

The consumers of fast fashion reap the benefits of low cost garments that change many times throughout the year as do the companies that have the money and power to support this. A macro trend that is developing at least in the West is a stronger consideration to health and what we put into our bodies. Similarly, we seek to source locally in an attempt to encourage sustainable living. Interestingly, these trends are mostly applied to food, people look over the fashion equivalent perhaps in order to keep in style, since what you wear is more obvious than what you eat.

Notice how none of the google images search show the development process of the fast fashion garments, only the end result. This focus is the origin of what makes fast fashion totally unsustainable and detrimental to lives and land.